Client references, actually reviewed
We pulled the Rainbow Centre Annual Report and your other references directly to understand structure, motion language and tone — not just eyeballed screenshots.
Design Proposal
Prepared by Skubbs for SAFRA National Service Association's Marketing & Communications Division — a standalone, mobile-first HTML report built to Digital Service Standards, WCAG 2.1 AA and the Singapore Government Design System.
Our Approach
We pulled the Rainbow Centre Annual Report and your other references directly to understand structure, motion language and tone — not just eyeballed screenshots.
Typography, breakpoints, spacing and colour contrast follow the Singapore Government Design System's published foundations, with SAFRA's own brand red carried through.
Semantic HTML, keyboard and screen-reader support, and motion that respects
prefers-reduced-motion — checked in a real browser, not assumed.
Design Concepts
All 3 concepts are ready to view, each with its own visual language on the same accessible foundation.
Bold dark mode — glowing brand-red/gold accents, glassmorphic cards, big gradient headlines and fly-in scroll transitions, with the same real content and figures.
View Concept 1 → 02 Ready to viewModern sans, card-driven storytelling on a warm cream palette — closest in spirit to the Rainbow Centre reference, built with SAFRA's own FY2024/2025 figures and photography.
View Concept 2 → 03 Ready to viewEditorial & cinematic — warm sepia tones, serif display type and a magazine-style layout, inspired by the premium scrollytelling references you shared.
View Concept 3 →Quotation
S$7,010 33% off
S$4,675
excl. GST — total for the engagement
Covers all 3 design concepts, plus finesse and final production-ready HTML (2 rounds of iteration included) once SAFRA selects a concept and supplies finalised copy, photography and video.
Quotation valid for 30 days. Breakdown above is indicative and open to adjustment.